Everybody at a football game is a nobody simply 
by virtue of the fact of their deep involvement in 
an experience simultaneously shared by many 
others. In such a situation, the most famous 
person in the world becomes a nobody. This is a 
structural fact, and when considered in relation to 
our “wired planet,” where everybody is involved in 
everybody’s experience, this is the overwhelming 
backlash of reduction to non-entity, the creation 
of mass man. The mass man is not the vulgar or 
the stupid or the unthinking man, but anybody 
and everybody who experiences the electric 
situation of instant information.